Project Requirement:
TyreSpot needed urgent technical fixes and SEO improvements to restore their website performance and generate consistent leads from organic search.
The goal was to:
- Fix website errors affecting visibility
- Improve technical SEO health
- Optimise for local search queries (tyre services Melbourne)
- Increase lead enquiries through better UX
Project Info:
The website was facing critical issues:
- Inner pages returning 404 errors, impacting SEO rankings
- Broken permalink structure
- Poor site speed and performance
- Lack of on-page SEO optimisation
- Weak internal linking structure
- Low visibility in local search results
These issues caused traffic drops, poor user experience, and reduced enquiry generation.
Solution & Result:
We executed a technical SEO recovery strategy:
- Fixed permalink and server configuration issues
- Restored all broken pages and improved crawlability
- Optimised page speed and performance
- Rebuilt on-page SEO structure (meta, headings, keywords)
- Created location-based landing pages
- Improved enquiry forms for better conversions
Key Stats:
- 90% recovery in indexed pages
- 70% increase in enquiries
- Improved local keyword rankings
- Better overall site performance
