Project Requirement:
Develop a high-converting Shopify website for a Melbourne-based cake brand with optimised user journey, faster checkout, and better product visibility.
Project Info:
The existing website had poor navigation, low mobile optimisation, and weak conversion funnels, resulting in inconsistent sales performance.
Solution & Result:
Redesigned the website with improved UX/UI, better product categorisation, and conversion-focused checkout flow. Integrated marketing tracking tools and optimised landing pages for campaigns.
Key Stats:
- 3.2x increase in peak daily sales
- 40% increase in conversion rate
- 60% improvement in mobile engagement
