Project Requirement:
Cupcake Central required a centralised order management system to handle increasing order volume from Shopify and manual entries. Their operations involved multiple workflows – online orders, custom orders, delivery scheduling, and invoicing – all of which needed to be streamlined into one platform.
They needed:
- A custom CRM integrated with Shopify for two-way order synchronisation
- Ability to create and manage manual/custom orders
- Delivery and pickup scheduling management
- Invoice generation and tracking
- Reporting dashboard for operational insights
- A scalable backend system that can handle future integrations
Project Info:
Before implementation, the business faced several operational bottlenecks:
- Orders were managed across different systems, causing confusion
- Manual data entry led to frequent errors and delays
- No real-time visibility of order status
- Delivery scheduling was not optimised
- Reporting and tracking required manual effort
- Team productivity was affected due to repetitive admin work
This resulted in inefficiencies, delayed fulfilments, and poor scalability.
Solution & Result:
We developed a custom Laravel-based CRM portal integrated with Shopify APIs to centralise operations.
Key features implemented:
- Real-time Shopify order sync (bi-directional)
- Manual order creation with full flexibility
- Automated invoicing and order tracking
- Delivery date and route management
- Customer management and history tracking
- Reporting dashboards for performance insights
- Integration-ready architecture for future scalability
The system significantly reduced manual dependency and improved operational control.
Key Stats:
- 75% faster order processing time
- 50% reduction in manual admin work
- Real-time visibility across all orders
- Improved fulfilment accuracy and efficiency
